{"id":100,"date":"2021-07-23T02:50:00","date_gmt":"2021-07-23T02:50:00","guid":{"rendered":"https:\/\/www.mirobin.com\/blog\/?p=100"},"modified":"2021-07-23T20:51:19","modified_gmt":"2021-07-23T20:51:19","slug":"how-to-enhance-your-ecommerce-checkout-process-to-have-a-smooth-customer-experience","status":"publish","type":"post","link":"https:\/\/www.mirobin.com\/blog\/how-to-enhance-your-ecommerce-checkout-process-to-have-a-smooth-customer-experience\/","title":{"rendered":"How to Enhance Your Ecommerce Checkout Process to Have a Smooth Customer Experience"},"content":{"rendered":"\n

This Blog is originally posted on WebAlive<\/strong><\/a>. <\/p>\n\n\n\n

Imagine you are the owner of a small physical shop. Sitting in the counter. A customer entered and picked up 8\/10 items. When he came to your counter, You smiled and gave some extra offers seeing his curt. Then suddenly he left your shop without purchasing anything.<\/p>\n\n\n\n

Isn\u2019t it a painful story as an owner?<\/p>\n\n\n\n

It happens often with your online shop if you are not offering an easy checkout process.<\/p>\n\n\n\n

According to Bymard statistics<\/a>, the average shopping cart abandonment rate was 69.57% in 2019.<\/p>\n\n\n\n

\"cart<\/figure>\n\n\n\n

However, some of them are visiting to compare the price, saving for later, exploring gift options. These are mostly unavoidable cart abandonments.<\/p>\n\n\n\n

But the rest of abandonment can be reduced by taking some good initiatives on your cart page.<\/p>\n\n\n\n

If you want to improve the shopping experience in your online store but not sure why your customers are leaving<\/a> their cart filled without buying anything, this article may help you to gather some tips.<\/p>\n\n\n\n

Please consider all these points that can help to reduce user frustration during the whole process, but in the end, your checkout flow should be based on your user\u2019s pattern.<\/p>\n\n\n\n

Eliminate distractions and show the right grading<\/h3>\n\n\n\n

If your customer already arrived on the checkout page, that means he\/she decided to make the purchase (in most cases, to be honest). So your shopping cart area should be clean. And for God\u2019s sake! Let\u2019s not use GIF animation in the checkout page to show new year or Christmas offers! They only divert your customers.<\/p>\n\n\n\n

Imagine your checkout page as a quiet chilled AC room where you can take decision peacefully.<\/p>\n\n\n\n

\"Shopping<\/figure>\n\n\n\n

Another example.<\/strong><\/p>\n\n\n\n

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Image credit: Rebecca Atwoo<\/a>d<\/figcaption><\/figure>\n\n\n\n

On the other hand, showing the right grading means the user can see what they are buying and giving them full control over all the actions. We must show the following options in a clean and organised way.<\/p>\n\n\n\n